Our Services
Brand Development
We build trusted payroll brands with clean logos, benefit-driven messaging, and positioning that highlights security, accuracy, and compliance.
Web Design
We design mobile-first payroll websites with strong CTAs, trust indicators, pricing packages, and service breakdowns to convert visitors.
Reputation Management
We help you gather testimonials and reviews from happy clients and improve visibility on platforms like G2, Google, and Capterra.
Practice Listings
We optimize your business listings and industry directories so companies looking for payroll support can find and trust you.
Pay Per Click Advertising (PPC)
We launch Google Ads targeting phrases like 'payroll service near me' and 'outsourced payroll provider' to drive leads quickly.
Targeted Lead Advertising
We create custom audiences of business owners, HR managers, and startups to run retargeting and lead gen ads on social platforms.
Search Engine Optimization (SEO)
We build content and backlinks to help your site rank for terms like 'best payroll service for small business' and 'payroll company in [city]'.
Social Media Marketing
We manage content across LinkedIn and Facebook with payroll tips, compliance updates, and client success stories to build trust and engagement.
Content Development
We write payroll guides, tax calendars, and HR checklists to attract traffic and convert visitors into leads.
Content Marketing
We promote your payroll insights via guest posts, email newsletters, and HR forums to increase brand exposure and backlinks.
Marketing Funnels
We create lead magnets like payroll calculators and tax deadline templates paired with email sequences to nurture prospects.
Client Education Content
We produce explainer videos, PDF guides, and onboarding materials to educate potential clients and simplify your sales process.
Referral Network Development
We help you build CPA, bookkeeper, and HR consultant referral networks through automated outreach and relationship nurturing.
Analytics & Reporting
We track lead sources, conversion performance, and ad ROI across your marketing campaigns to guide ongoing improvements.
Additional Services
We support CRM setup, integrations with payroll platforms, employee portal development, and lead qualification automation.
Frequently Asked Questions
What size businesses do you help target?
We help tailor marketing to startups, SMBs, or larger companies depending on your payroll service tiers and capabilities.
Can I compete with Gusto or ADP?
Yes. We position you as a boutique, high-touch alternative with better service, flexibility, or local expertise.
How quickly can I get payroll leads?
Google Ads and landing pages can generate leads within a week. SEO and referrals build volume and trust long term.
Do you support franchise or white-labeled payroll firms?
Yes — we can match your corporate guidelines or help you stand out in your territory with compliant white-label campaigns.
Can I automate follow-ups for new leads?
We build custom drip sequences and CRM workflows so you never miss an opportunity to close payroll clients.
Ready to Grow Your Payroll Business?
Schedule a strategy call and learn how Financial Rebrand can help you drive leads, close more accounts, and scale with confidence.